Other selected
projects.
A wider selection of ecommerce, CRM and creative work - from homepage trading design and seasonal campaigns to modular email systems, product-launch pages and outdoor lifestyle photography.
Homepage Redesign & Trading Optimisation
Redesigned key ecommerce homepage experiences to better support seasonal campaigns, product launches and promotional activity. Using customer behaviour insights and merchandising priorities, I created flexible homepage layouts that improved product discoverability while maintaining a consistent brand experience across desktop and mobile.
Outcome Supported campaign visibility, improved navigation to key categories and created a scalable framework for future trading updates.
Black Friday Campaign Experience
Designed and delivered creative assets for Black Friday, including homepage takeovers, landing pages, promotional banners and CRM content. The challenge was balancing high-conversion promotional messaging with a premium brand aesthetic during the busiest trading period of the year.
Outcome Delivered a cohesive multi-channel campaign that supported customer engagement across ecommerce and email touchpoints.
CRM Email Template System
Designed a suite of modular CRM templates to support campaign activity, promotional launches and automated customer journeys. Components were built with flexibility in mind, allowing marketing teams to quickly adapt content while maintaining brand consistency and improving production efficiency.
Outcome Reduced design duplication and established a scalable foundation for future CRM activity and testing.
Outdoor Lifestyle Photography
Worked within a set campaign budget to plan and art direct a summer outdoor photoshoot, creating a library of lifestyle imagery with a timeless and versatile feel. The photography was designed to be flexible across seasons and marketing activities, ensuring long-term value beyond a single campaign.
Outcome Delivered a collection of high-quality outdoor imagery used across website banners, email campaigns, social media content and other digital marketing assets, helping to maintain a consistent visual identity across multiple touchpoints.
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Let's make something
that works.
