Welcome, Reworked
Rebuilding a lifecycle welcome flow to turn first-time subscribers into first-time customers.
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Digital Designer · CRM · Ecommerce · Brand
Design across the
Design across the
whole customer journey.
I'm Marlena Kaminska - a digital designer combining strong visual craft with commercial thinking for retail and lifestyle brands. From the first ad to the final checkout, I make work that looks good and sells well.
Selected work
40 Products. £6k Saved.
A scalable, AI-assisted workflow creating complete ecommerce image suites for 40 lighting products - consistent, on-brand and a fraction of a traditional shoot.
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Akatsuki × Menswear
A self-initiated fashion campaign concept - a fictional Akatsuki × menswear collaboration, art-directed with AI across web, email, social and paid.
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Other Selected Projects
A wider selection of work — homepage trading design, Black Friday campaigns, modular CRM templates, product-launch pages and outdoor lifestyle photography.
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ValueLights Photography Guidelines
A photography and content standards guide bringing consistency across product listings and marketing imagery — from studio and lifestyle photography to a repeatable eight-image listing structure.
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What I do
Across the journey,
Across the journey,
end to end.
In-house experience means I design with real trading calendars, real audiences and real revenue targets in mind.
01CRM & EmailKlaviyo flows, campaign calendars and modular template systems built for skim-reading and mobile.
02Ecommerce & ConversionHomepages, landing pages and seasonal trading design shaped around conversion hierarchy.
03Brand & IdentityBrand refreshes, guidelines and multi-channel systems the whole team can build on.
04Art Direction & CampaignLifestyle shoots and integrated campaign creative planned for use across every channel.
05UX / UIEvidence-led journey improvements and mobile-first design that removes real friction.
06Paid & TradeAd creative systems built for testing, and B2B design for buyers rather than browsers.
About
Craft and commerce,
Craft and commerce,
held equally.
In-house work taught me what agencies rarely see: how trading calendars actually run, how design decisions show up in performance data, and how to keep a brand consistent when ten things launch in the same week.
A good email is beautiful and drives clicks. A good product page builds the brand and converts. That overlap is where I do my best work.
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Let's make something
that works.
