One Idea, Every Channel
An integrated seasonal campaign carried from a single concept into email, site, paid social and in-store.
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Digital Designer · CRM · Ecommerce · Brand
Design across the
Design across the
whole customer journey.
I'm Marlena Kaminska — a digital designer combining strong visual craft with commercial thinking for retail and lifestyle brands. From the first ad to the final checkout, I make work that looks good and sells well.
Selected work
Seven angles on
Seven angles on
the same idea.
From Klaviyo flows to full campaign concepts — each project shows design decisions made with both the brand and the numbers in mind.
Welcome, Reworked
Rebuilding a lifecycle welcome flow to turn first-time subscribers into first-time customers.
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Homepage for Peak Trading
Redesigning the homepage around conversion hierarchy without losing the brand's editorial feel.
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A Brand, Refreshed
A digital-first brand system built to flex across every customer touchpoint.
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A Year of Email
A modular email system that kept a brand consistent across 100+ sends a year.
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Fixing the Mobile PDP
An evidence-led product page redesign that removed friction on the journey that mattered most.
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Designing for Buyers
A trade toolkit that carried the brand into a wholesale audience without losing its identity.
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What I do
Across the journey,
Across the journey,
end to end.
In-house experience means I design with real trading calendars, real audiences and real revenue targets in mind.
01CRM & EmailKlaviyo flows, campaign calendars and modular template systems built for skim-reading and mobile.
02Ecommerce & ConversionHomepages, landing pages and seasonal trading design shaped around conversion hierarchy.
03Brand & IdentityBrand refreshes, guidelines and multi-channel systems the whole team can build on.
04Art Direction & CampaignLifestyle shoots and integrated campaign creative planned for use across every channel.
05UX / UIEvidence-led journey improvements and mobile-first design that removes real friction.
06Paid & TradeAd creative systems built for testing, and B2B design for buyers rather than browsers.
About
Craft and commerce,
Craft and commerce,
held equally.
In-house work taught me what agencies rarely see: how trading calendars actually run, how design decisions show up in performance data, and how to keep a brand consistent when ten things launch in the same week.
A good email is beautiful and drives clicks. A good product page builds the brand and converts. That overlap is where I do my best work.
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Let's make something
that works.