Designed a new  product listing page aimed at increasing the conversion rate of users checking out. After conducting thorough research into page analytics, I ensured the designs included strategic placements for personalised messages, such as "Spend an extra £X to get free delivery." These enhancements are intended to guide customers through the purchasing process more effectively and boost overall sales. See the project here.

Mentor & support Graduate Designer to foster knowledge transfer and professional development, creating a supportive environment for skill enhancement and growth.

Developed designs and visuals for five major seasonal launches per year, with creative signage/banners, website graphics, POS, brand story-telling, eCommerce and social assets. Oversaw the design development and artwork to deliver cohesive, commercial and inspiring launches.

Develop and attend seasonal product photoshoots for use by Creative, eCommerce, Marketing and PR. Along with contributing to art direction, delivering a successful shoot, from logistics and set-up to pack down and distribution of assets.

Working close with NPD teams, develop on-brand, modern, desirable, home and garden packaging designs which adhere to our sustainable principles and meet the commercial criteria.

Developed designs for customer emails and websites.

Worked closely with our sister brand, Minisun Trade (B2B), oversee photography planning, development, artwork and email marketing strategy.

Support the internal teams with photography and design requirement for multi-channel usage like ebay or Amazon A+ listings

Led a comprehensive re-brand initiative encompassing tone of voice, colour schemes, banner designs, and typography (April 2023). See the project here

Created comprehensive photography guidelines from the ground up, encompassing rules for product listing imagery, marketing assets, video content, and social media assets; categorised into educational and inspirational content. See the copy here.